Challenge: Boba Botanicals is an eco-conscious brand whose mission is to “nurture harmony between family and nature” with their all-natural products. The goal of this e-mail is to increase awareness of their new bath time product line.

Solution: Appeal to prospects’ inclination to provide the highest quality of care to their children with copy that equates the natural ingredients of the product with the natural feeling of bonding. The language used is soothing and reassuring in keeping with the tone of the brand. In collaboration with designer Amber Strahl, calming colours were selected to coordinate with an image of the product that helps prospects identify it. A large clickable coupon provides an additional incentive to visit to the website and learn more.