Challenge: To introduce and increase awareness of Appleberry’s new steamed vegetable product. Appleberry Farms is a family oriented company and leading producer of frozen, organic produce. Their focus is on nutrition, and their brand voice is always friendly, straightforward and helpful.

Solution: The copy speaks in a warm, inviting tone to busy prospects who value convenience but don’t want to sacrifice flavour or balanced nutrition. The copy gives a short explanation of how the product works to show how it can simplify meal preparation and save valuable time. In collaboration with Amber Strahl Design, an image of a happy family enjoying a meal was selected to connect the product to positive experiences together.